In a significant move that highlights the growing trend of Emirati companies expanding their reach across the African continent, Abu Dhabi-based True Gamers, a leading gaming and digital entertainment network, has officially launched its first African venue in Morocco. This expansion is part of a broader pattern of UAE-based investment in Africa, which has seen over $100 billion directed towards key sectors like infrastructure, energy, and digital transformation over the last decade.
A Strategic Gateway into Africa
Morocco was strategically selected as True Gamers’ entry point into the continent. The country’s stability, robust digital infrastructure, and unique position at the crossroads of Africa, Europe, and the Arab world make it an attractive hub for international businesses. As Morocco continues to draw investment into its technology and creative industries, it is increasingly seen as a natural partner for Gulf-based companies aiming to establish a long-term regional presence.
Casablanca’s Digital Pulse
The new venue is located in Casablanca, Morocco’s economic and cultural capital. The city’s young, digitally-native population and dynamic urban environment provide an ideal testing ground for True Gamers’ international-format gaming lounges and community-focused entertainment concepts. The launch aims to capitalize on the city’s vibrant local culture and build a strong community of gamers.
Tapping into a Growing Market
Morocco’s gaming and digital entertainment sector is poised for significant growth, with the local market valued at MAD 2.24 billion and annual video game revenues projected to hit approximately US $300 million in the near future.
“Expansion beyond the Middle East is a natural step for UAE-born companies that have built scalable internationally competitive models,” said Vlad Belyanin, founder of True Gamers. “With more than 35 million internet users and over 92% online penetration, Morocco offers a strong foundation for building sustainable gaming communities. From Casablanca, we aim to contribute to the development of Africa’s digital entertainment landscape while working closely with local partners and talent.”
About True Gamers
Headquartered in Abu Dhabi, True Gamers is one of the leading gaming and digital entertainment networks in the MENA region, operating a large international chain of esports clubs and gaming venues. The company focuses on building communities and providing world-class gaming experiences for both casual and professional players.
Source: MEA Tech Watch
