Dubai-based skill-tech platform and SME-certified incubator Trusity has partnered with Emirates National Oil Company (ENOC) to launch a new initiative aimed at empowering the next generation of Emirati entrepreneurs. The collaboration will identify, upskill, and incubate students with innovative and sustainable business ideas.
Bridging Education and Entrepreneurship
The partnership seeks to bridge the gap between academic learning and real-world application by providing students with hands-on entrepreneurial experience. The program will scout for innovative business concepts from Emirati students in Arabic-speaking schools across the nation, with a focus on ideas that align with ENOC’s strategic areas like sustainability, energy efficiency, and community impact.
From Ideation to Incubation
From the pool of applicants, the top 10 business ideas will be selected, and the student teams will be enrolled in Trusity’s flagship “TruPreneurs” program. This intensive training covers entrepreneurship, business modeling, and financial planning, complemented by mentorship from industry experts and business leaders. The program culminates in an investor pitch event where students present their refined ideas to potential stakeholders. Following the pitch, the projects will be incubated under Trusity’s TruNext incubator for further development and to be opened for external investment.
A Shared Vision for a Sustainable Future
This collaboration represents a shared vision to cultivate local talent and foster a new generation of entrepreneurs capable of building impactful businesses. By providing structured training and industry engagement, the initiative aims to play a crucial role in shaping the future of the UAE’s entrepreneurial ecosystem and contributing to its national sustainability goals.
About The Trusity and ENOC Partnership
This initiative is a collaboration between Trusity, a leading skill-tech platform, and ENOC, the Emirates National Oil Company. Its primary goal is to provide Emirati youth with the necessary skills, mentorship, and resources to transform innovative business concepts into viable, sustainable ventures.
Source: My Startup World
