UPFRONT, a UAE-based financial automation and analytics startup, has announced a strategic partnership with embedded finance platform CredibleX. The collaboration aims to revolutionise how small and medium-sized enterprises (SMEs) in the region access and manage financing by leveraging structured, real-time financial data.
A Unified System for Financial Visibility
Through this integration, customers of CredibleX will utilise UPFRONT’s platform to consolidate the management of receivables, payables, payments, and overall cashflow into a single, structured system. This unified approach provides SMEs with unprecedented visibility into their financial operations.
By replacing fragmented records and manual processes, the partnership establishes a more reliable and transparent foundation for both business management and financing decisions. UPFRONT will supply CredibleX with real-time B2B financial data, including invoice flows, payment behaviors, and cash movement.
“This partnership is about improving how SME financing decisions are made,” said Anas Qudah, Founder and CEO of UPFRONT. “By structuring financial data at the operational level, we give financiers clearer visibility into business performance, while enabling SMEs to manage cashflow with greater control and confidence.”
Driving Smarter Lending Decisions
The core objective of the collaboration is to improve financing outcomes by standardising how financial data is captured and shared between businesses and lenders. This data-driven approach allows financiers on the CredibleX platform to make more informed, efficient, and transparent funding decisions.
“This partnership aims to strengthen the data and operational layer behind SME financing,” stated Hassan Reda, Co-Founder & Chief Product Officer of CredibleX. “By structuring real-time financial data through our partnership with UPFRONT, we enable more transparent decision-making and better financing outcomes for SMEs.”
The partnership follows UPFRONT’s significant $10 million pre-seed funding round in October 2025, highlighting the company’s rapid growth and continued momentum as it scales its financial infrastructure for SMEs across the MENA region.
About UPFRONT
UPFRONT is a UAE-based financial automation and analytics startup dedicated to building modern financial infrastructure for SMEs. The company’s platform helps businesses manage receivables, payables, and cashflow in a unified system to improve operational control and financial visibility.
About CredibleX
CredibleX is an embedded finance platform that provides innovative lending solutions. The company collaborates with technology partners to offer seamless and data-driven financing options, enabling more transparent and efficient access to capital for businesses.
Source: entarabi
