UAE-based travel technology startup V Booking has successfully closed a $5 million funding round, boosting its market valuation to $60 million. The company is pioneering an integrated travel and hospitality ecosystem built on specialized artificial intelligence, aiming to reshape how tourism services are managed and sold across the region.
This investment comes as V Booking continues its rapid expansion, solidifying its position as a key player in the MENA travel tech scene. The company distinguishes itself by developing proprietary AI designed specifically for the tourism sector, rather than using general solutions, allowing for a more nuanced understanding of both regional and global market needs.
Omari Abu Madi, Founder and CEO of V Booking, commented on the round, stating, “We are not just developing a booking platform; we are building a complete smart travel ecosystem that redefines the relationship between the traveler, the travel agent, and the service provider. In this round, we adopted a flexible investment model that combines cash financing with strategic operational partnerships. This allowed us to build real value beyond capital and translate the investment directly into tangible growth and market impact.”
AI Concierge And Augmented Reality
A significant portion of the new capital will be allocated to developing an AI Concierge, a smart agent that functions as a voice-activated digital tour guide. Designed for simplicity, the system eliminates the need for complex applications and integrates with Augmented Reality (AR) environments, offering users instant travel information and seamless booking capabilities through natural voice interaction.
Tackling Payments with TUSD
V Booking is also dedicating funds to solve one of the travel industry’s most persistent challenges: high cross-border transaction fees and banking commissions. The company is developing a new digital currency, TUSD (Travel USD), scheduled for launch in Q2 2026. This will enable users and travel agents within the V Booking ecosystem to execute instant, commission-free payments, enhancing financial efficiency for all parties.
Empowering The B2B Travel Network
The funding will also enhance TuRbo, V Booking’s intelligent travel operations engine currently used by 55 Destination Management Companies (DMCs) to automate bookings, create AI-powered tour packages, and reduce operational costs.
In parallel, V Booking has launched a program to train 1,000 travel experts on its advanced tools. This initiative combines human expertise with technology, empowering these professionals to secure the best rates, manage bookings efficiently, and generate additional income through a smart distribution network. With a strong presence across the GCC, North Africa, and the Levant, the company is now preparing for further expansion into Africa, Europe, and Asia.
About V Booking
V Booking is a UAE-based travel technology company developing a comprehensive ecosystem of travel and hospitality solutions powered by specialized artificial intelligence. The platform offers B2B and B2C products designed to streamline operations, enhance user experience, and solve critical payment challenges within the tourism industry.
Source: Arab Founders
