Dubai-based fintech platform Ziina has launched its first digital card, the Ziina Card, in a strategic partnership with Visa. Available through Apple Wallet, the new offering allows users to instantly spend their Ziina balance, providing a seamless payment experience for both individuals and businesses across the UAE.
Bridging the Gap Between Receiving and Spending
The launch of the Ziina Card represents a significant step in the company’s mission to create a unified financial ecosystem. Following the introduction of its Tap to Pay on iPhone feature earlier this year, which enabled businesses to accept contactless payments without extra hardware, Ziina now completes the payment loop. Users can both receive and spend money instantly from a single platform, eliminating the common delay between earning funds and having access to them for expenditure. Faisal Toukan, Co-Founder and CEO of Ziina, stated, “Ziina Card is the natural evolution of that vision, your money, always accessible, working the way you need it to.”
Empowering SMEs and Freelancers
For small and medium-sized enterprises (SMEs) and freelancers, the Ziina Card directly addresses a critical pain point in expense management. By providing immediate access to earnings, businesses can more efficiently manage supplier payments, online purchases, and other operational costs. The platform offers improved transparency and enriched transaction data, allowing for better financial oversight. This integration of payment and spending tools into one app simplifies financial operations for a growing segment of the region’s economy.
A Strategic Partnership with Visa
The collaboration with global payments giant Visa ensures that the Ziina Card benefits from worldwide acceptance, robust security features, and a suite of business rewards. Salima Gutieva, Vice President and UAE Country Manager for Visa, highlighted the partnership’s value, noting that “Ziina’s Visa card is a great example of how innovation can deliver faster, simpler payment experiences for consumers and businesses alike.” In addition to global utility, the partnership provides Ziina’s business users with valuable discounts on essential services like Google Workspace, Microsoft 365, Adobe Acrobat Pro, and Zendesk.
About Ziina
Ziina is a licensed fintech platform based in Dubai, UAE, that offers a comprehensive suite of financial tools for both acquiring and issuing payments. The company is focused on building seamless and intuitive financial products for consumers, freelancers, and small businesses in the Middle East.
