WordPress.com, the popular website hosting platform from Automattic, has officially launched a built-in AI assistant designed to streamline the process of building and managing websites. The new feature operates directly within the site editor, allowing users to make significant changes to content, layout, and style using simple natural language commands.
Seamless Editing With Natural Language
The AI assistant allows site owners to modify their website’s design without needing to write code or navigate complex settings. Users can issue general instructions such as “make this section feel more modern or spacious” or “give me more font options that feel clean and professional” to see real-time adjustments.
The tool can also add or reconfigure entire sections of a website based on commands like “add a contact page” or “add a testimonials section below this.” The company notes that these layout and style adjustments are currently compatible with block themes, and the assistant will not appear for users on classic themes.
Advanced Content And Image Generation
Beyond design, the WordPress AI assistant serves as a powerful content co-pilot. It can rewrite a biography to sound more confident, translate entire sections into different languages, suggest compelling headlines, and provide grammar and editing recommendations. This functionality is integrated into the block notes editor, where users can tag the AI with an “@ai” command to make requests.
For visual content, the assistant leverages Google Gemini’s AI models to generate new images or edit existing ones. A new “Generate Image” button in the Media Library allows users to specify image requirements, including aspect ratios and artistic styles, to create custom visuals for their site.
Relevance For The MENA Tech Scene
This development is particularly significant for the thousands of startups, SMEs, and content creators across the MENA region who rely on WordPress for their online presence. The AI assistant dramatically lowers the technical barrier to creating and maintaining a professional website, empowering non-technical founders and lean teams to manage their digital footprint more efficiently without the immediate need for dedicated developers or designers.
Furthermore, the assistant’s ability to seamlessly translate content is a powerful asset in a diverse, multilingual region like MENA, enabling businesses to reach a broader audience with greater ease.
How To Enable The AI Assistant
The WordPress AI Assistant is an opt-in feature for existing users. To activate it, users can navigate to their Sites list, select their site, and go to Settings. Under the “AI tools” section, they can toggle the “Enable AI assistant” setting on. For customers who purchase a new website using the AI website builder, the assistant will be enabled by default.
About WordPress.com
WordPress.com is a web hosting service and content management system owned by Automattic. It offers a platform for users to create and manage websites, from simple blogs to complex e-commerce stores, utilizing the open-source WordPress software.
Source: TechCrunch
