Egyptian entrepreneur Yasmine Tharwat, founder of Push Management, was recently honored with the prestigious “Positive Woman Award” at a ceremony held at the Burj Al Arab in Dubai. The award recognizes Tharwat’s significant contributions to the business world and her inspiring journey from a self-funded start to becoming a prominent figure in the regional entrepreneurial ecosystem.
From Zero to a Pan-Arab Events Powerhouse
Yasmine Tharwat’s career is a testament to self-made success. She began her entrepreneurial journey from the ground up, without inherited financial backing, relying solely on her ambition and tireless efforts. This determination led to the founding of Push Management, which has since evolved into a leading, multi-faceted firm specializing in public relations and the organization of major conferences and events across the Arab world. The company has become a trusted partner for managing high-profile corporate and national events.
Building a Global Eyewear Brand
Tharwat expanded her business portfolio in 2018 with the launch of her own fashion-forward eyewear brand, Push Shades. In just seven years, she has scaled the brand to compete in regional and international markets. The success of Push Shades is attributed to its high-quality products and innovative designs, positioning it as an Egyptian brand with a growing global footprint.
Championing Female Entrepreneurship and International Partnerships
Beyond her own ventures, Tharwat is a dedicated advocate for empowering women in business. She actively supports young female entrepreneurs and small business owners, creating platforms and opportunities for them to enter and compete in the market. Her success is amplified by an extensive international network spanning from Egypt to Los Angeles and Saudi Arabia. This network has enabled strategic partnerships with major companies, celebrities, and global influencers, further elevating her brands’ stature. Tharwat also plays an active role in public service, leveraging her entrepreneurial expertise to contribute to national initiatives in Egypt.
About Push Management
Founded by Yasmine Tharwat, Push Management is a premier public relations and event management company operating across the Middle East. The firm specializes in organizing large-scale conferences, high-profile events, and comprehensive PR campaigns for a diverse range of clients. With a strong track record of success, the company is recognized as a key player in the region’s events and communications industry.
Source: egypodcast
