The Khalifa Fund for Enterprise Development has unveiled a new corporate identity, a strategic move that underscores its commitment to innovation, flexibility, and enhancing its positive impact on the UAE’s entrepreneurship ecosystem.
Key Highlights
The new identity reflects a strategic shift aimed at bolstering the Fund’s role in the future of the economy:
- New Corporate Identity: A launch of an updated visual identity and vision.
- Alignment with National Priorities: The new identity aligns with the UAE’s national strategies for innovation, digital transformation, and sustainability.
- Support for “Falcon Economy”: The rebranding highlights the Fund’s vital role in achieving the objectives of Abu Dhabi’s “Falcon Economy.”
- Proactive Approach: The initiative aims to attract a wider segment of the business community and solidify the Fund’s position in the knowledge economy.
An Identity Reflecting Innovation and Flexibility
The new brand identity reflects the Khalifa Fund’s firm commitment to aligning its strategy with the national priorities of the UAE. It is designed to highlight the Fund’s growing role in supporting Abu Dhabi’s diverse and sustainable economy through an innovative operational model and a diversified range of financing products.
“As a leading entity in supporting entrepreneurship in the region, we at the Khalifa Fund seek to embody the values of flexibility and the spirit of innovation in our corporate identity,” said Her Excellency Mouza Obaid Al Nasri, CEO of the Khalifa Fund for Enterprise Development. “Our new design reflects this vision and confirms our firm commitment to supporting national priorities and the strategic goals of the Emirate of Abu Dhabi, and building a distinguished entrepreneurial system.”
Building an Integrated Entrepreneurial Ecosystem
The Khalifa Fund operates with a proactive approach to establish an integrated system that provides emerging entrepreneurs and SMEs with the necessary resources and support to achieve sustainable growth. Through its new corporate identity, the Fund intends to attract a broader segment of the business community and solidify its position as an effective force in the knowledge-based economy.
Source: Abu Dhabi Media Office
