Tunisian-French startup Addvocate.AI has secured a strategic investment from 216 Capital. The funding will support the company’s mission to transform sales performance with its AI-powered digital copilot.
By the Numbers
- 35-50%: The percentage of sales opportunities that stagnate in pipelines globally, slowing company growth.
An AI-Native Solution to a Structural Challenge
Founded in 2024 by Ridha Mami and Sofyan Chekir, Addvocate.AI was born from the founders’ field experience witnessing the inefficiencies in sales pipelines. The platform addresses the countless hours wasted preparing for client meetings and compiling scattered information by acting as a digital copilot that consolidates data and prepares sales teams for their meetings.
The startup stands out with its Sales Performance OS, which combines an AI-native architecture, behavioral nudges, and actionable insights to improve productivity before, during, and after client meetings. “With the support of 216 Capital, we are equipped to stay ahead, breaking through the limits of traditional CRM and delivering a solution built for impact, not for data entry,” explains Mami.
A Catalyst for International Expansion
Headquartered between France and Tunisia, Addvocate.AI is now positioning itself as a pioneer in intelligent sales. The new investment from 216 Capital will be used to accelerate innovation and pursue international expansion, strengthening the company’s lead in a rapidly evolving global market.
“This strategic investment from 216 Capital marks a key milestone for Addvocate.AI, enabling it to accelerate innovation and international expansion, with the goal of sustainably transforming sales performance through AI-native solutions designed around sales team efficiency,” says Dhekra Khelifi, Partner at 216 Capital.
Source: Wamda
