Global loyalty solutions provider Thriwe has officially launched its flagship innovation, Thriwe Aina, selecting the UAE as the first market for its global rollout. Aina is a next-generation agentic AI concierge designed to elevate customer loyalty programs from simple transactional rewards to personalized, data-driven lifestyle experiences.
Redefining Customer Engagement With AI
Thriwe Aina functions as an AI-powered concierge that aims to enhance brand-customer interactions by offering seamless and intuitive experiences. For customers, it acts as a trusted companion providing instant, 24/7 assistance, anticipating preferences with personalized suggestions, and enabling natural, multilingual conversations for greater inclusivity. For businesses, the platform delivers measurable impact by automating query handling to reduce operational costs and providing smarter, data-driven recommendations by learning from customer history.
“At Thriwe, we have always believed that exceptional experiences build lasting loyalty,” said Dhruv Verma, CEO & Founder of Thriwe. “We are pleased to announce Thriwe Aina that delivers measurable impact by transforming routine customer interactions into meaningful, loyalty-building experiences. With this, we are not just enhancing customer engagement but redefining how loyalty is delivered in the digital age.”
A Strategic Launch In A Tech-Forward Market
The selection of the UAE for Aina’s debut highlights the country’s role as a global hub for innovation and its rapid adoption of AI technologies. With projections placing the UAE third globally in AI’s contribution to its economy, the market provides an ideal environment for a tech-first solution like Aina. The launch marks a pivotal step in Thriwe’s evolution from a service-driven provider to a technology-first loyalty company, with the UAE serving as the foundation for its global expansion strategy.
“We are excited to launch this service first in the UAE, where AI is rapidly becoming a cornerstone of digital transformation across industries,” Verma added. “The launch underscores our commitment to setting new benchmarks in customer experience. Thriwe Aina represents the future of loyalty – effortless, intelligent, and inclusive.”
About Thriwe
Founded in 2011 by Dhruv Verma, Thriwe is a technology-driven loyalty solutions company headquartered in India with regional offices in the UAE, Singapore, London, and Florida. The company provides a wide array of data- and tech-driven loyalty and benefits programs for brands to engage their customers, employees, and key stakeholders through tailor-made rewards, discounts, and exclusive offers.
Source: Zawya
