The Ministry of Investment of the United Arab Emirates has signed a Memorandum of Understanding (MoU) with Keeta, the international subsidiary of global delivery and lifestyle services giant Meituan. The agreement will see Keeta establish its UAE headquarters, marking a significant step in accelerating the nation’s leadership in digital commerce and AI-powered logistics.
A Multi-Million Dollar Investment in the UAE’s Digital Economy
Under the terms of the MoU, Keeta has planned a substantial investment of hundreds of millions of dollars in the UAE over the next three to five years. The Ministry of Investment will provide comprehensive support for Keeta’s market entry and the establishment of its headquarters, facilitating engagement with federal and local authorities. This partnership reinforces the UAE’s role as a key market for Keeta’s international expansion and a premier destination for global technology firms.
Empowering Local SMEs and Creating High-Skilled Jobs
The collaboration is set to deliver direct and significant benefits to the UAE’s local economy. Keeta has committed to creating more than 350 high-skilled jobs and integrating over 5,000 UAE-based small and medium-sized enterprises (SMEs) onto its digital platform. This initiative will provide local businesses with greater market access and support their growth within the digital economy, aligning with the UAE’s national development goals.
Introducing Next-Generation Logistics
A key component of the agreement involves Keeta introducing its advanced last-mile logistics solutions to the UAE market. This includes the deployment of innovative technologies such as drones and autonomous vehicles, which are expected to enhance operational efficiency and sustainability within the country’s delivery ecosystem. Keeta will also launch talent development programs and innovation workshops to support knowledge transfer and build a future-ready workforce.
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants. It is the international subsidiary of Meituan, one of the world’s leading technology and lifestyle services companies. Keeta is committed to providing localized, high-quality products and services to benefit consumers, merchants, and couriers across its ecosystem.
Source: Zawya
