Riyadh was transformed into a global festival hub with the grand opening of Riyadh Season 2025, marked by a spectacular parade that drew thousands of residents and visitors. The annual event, a cornerstone of the Kingdom’s strategy to become a leading entertainment and tourism destination, launched its latest edition with a vibrant display of music, art, and international collaboration, signaling a new level of ambition for the nation’s burgeoning entertainment sector.
A Global Parade In The Heart Of Riyadh
The launch parade, held between the Kingdom Arena and Boulevard World, featured an elaborate procession of colorful floats, international performance troupes, and dynamic street acts. In a significant first, the event showcased massive inflatables of famous global icons, brought to the Kingdom by the renowned American entertainment company Macy’s. This marks the first time the company has organized its iconic parade-style event outside of the United States, adding a touch of New York spectacle to the Saudi capital and underscoring the event’s global appeal. The opening show was further enhanced by daytime fireworks, theatrical costumes, and synchronized dance waves, captivating the large crowds that gathered to witness the celebration.
A Vision for a Global Entertainment Hub
Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), officially inaugurated the season, extending his gratitude to King Salman and Crown Prince Mohammed bin Salman for their foundational support of the Kingdom’s entertainment initiatives. The event is a key pillar in Saudi Arabia’s broader economic diversification strategy, aimed at attracting millions of visitors and cementing Riyadh’s reputation as a premier global destination for entertainment and leisure. Since its inception in 2019, Riyadh Season has consistently grown in scale and scope, playing a crucial role in developing the local tourism ecosystem and creating opportunities for businesses in the events, hospitality, and tech sectors.
What’s On The Agenda For 2025
The spectacular opening parade is just the beginning of what promises to be a diverse and expansive season. Riyadh Season 2025 is set to host a wide array of experiences across 11 distinct entertainment zones. The programming includes 15 world championships and 34 exhibitions and festivals, catering to a broad audience with interests ranging from sports and culture to art and technology. This extensive lineup is designed to drive significant visitor traffic and further stimulate the local economy.
About Riyadh Season
Riyadh Season is an annual, city-wide entertainment and sports festival held in Saudi Arabia’s capital. Launched in 2019 by the General Entertainment Authority, it is a key part of the larger Saudi Seasons initiative, which aims to boost tourism, enhance the quality of life for residents, and position the Kingdom as a major global entertainment and travel destination. Each year, the season features a diverse calendar of events, including concerts, sporting competitions, international exhibitions, and culinary experiences.
Source: Zawya
