Emergn, a global leader in AI-first products and services, has announced its official expansion into the Kingdom of Saudi Arabia. The company is launching its AI-powered product management platform, Praxis, which features the Stella AI assistant, to support the rapid digital transformation goals outlined in the Kingdom’s Vision 2030.
An Intelligent Workspace for Product Teams
Praxis is designed as a unified, intelligent workspace that supports teams across the entire product lifecycle. The platform integrates coaching, product management tools, and on-demand learning to help teams improve efficiency and clarity. At its core is Stella AI, an assistant that leverages Emergn’s extensive knowledge base to provide targeted recommendations and personalized learning experiences directly within the workflow.
Stella AI’s intelligence is built upon Emergn’s 16+ years of engagement data from over 500 global enterprises, insights from more than 100 industry thought leaders, and training data from over 50,000 professionals. This foundation allows the AI to deliver practitioner-level support that evolves with each team and product, helping to streamline strategy, research, execution, and measurement.
Aligning with Vision 2030
Emergn’s expansion is strategically timed to support Saudi Arabia’s shift towards a product-driven and knowledge-based economy. “Praxis and Stella AI are designed to support organizations leading AI-driven innovation—particularly in dynamic markets like Saudi Arabia- to translate Vision 2030 into practical results,” said Alex Adamopoulos, Chairman and CEO of Emergn.
The move has been welcomed by local and international leaders connected to the Kingdom’s transformation. Badr Burshaid, Chapter President of PMI Kingdom of Saudi Arabia, commented, “Praxis by Emergn represents the kind of world-class innovation the Kingdom needs as we accelerate our transformation into a product-driven economy. It is not only a platform, but a way of working that empowers leaders and teams to deliver real outcomes with clarity and speed.”
Adding to this sentiment, H.E. Dr. Margarete Schramboeck, a Board Member at Aramco Digital, stated, “Product-led organizations are central to this transformation. Praxis represents exactly the kind of platform that equips leaders and teams to deliver value with purpose, speed, and scale.”
Commitment to the Kingdom
To solidify its presence, Emergn has established a new regional headquarters in Riyadh. This move signals a long-term commitment to the market, enabling closer collaboration with clients and partners in the region. The company also plans to build a dedicated local team, blending international AI experts with Saudi talent to create a differentiated offering for its customers.
About Emergn
Emergn is a global leader in AI-First products and services with a mission to improve the way people and companies work. The company works with leading businesses, including Fortune 500 and FTSE 100 companies, to facilitate the shift from project-based to product-centered organizations. Emergn’s approach is underpinned by its proprietary Value, Flow, Quality (VFQ) system of work, which also forms the foundation of its Praxis platform.
Source: Zawya
