Riyadh-based multi-strategy investment firm Merak Capital has announced a strategic partnership with the Saudi 100 Brands program, an initiative by the Kingdom’s Fashion Commission. The collaboration is set to advance the growth of local fashion brands by enhancing their competitiveness and strengthening their presence in both domestic and international markets, aligning with the goals of Saudi Vision 2030 to empower creative industries.
Bridging The Gap Between Creativity And Capital
Through the partnership, Merak Capital and Saudi 100 Brands will coordinate efforts to review and evaluate investment opportunities that emerge from the program, focusing on innovation-driven businesses that align with Merak’s investment strategy. This initiative aims to directly connect promising local fashion entrepreneurs with the financial backing required to scale their operations and compete on a global stage.
Burak Cakmak, CEO of the Fashion Commission, commented on the collaboration, stating, “Our collaboration with Merak Capital reflects a shared commitment to building a strong investment ecosystem for Saudi fashion. Together, we aim to equip local brands with the resources, expertise, and financial backing they need to compete confidently on the global stage.” Abdullah Altamami,
Founder & CEO of Merak Capital, added, “We believe the Saudi fashion industry holds immense potential to become a leading force in the global creative economy. Through this collaboration, we aim to bridge the gap between creativity and capital, enabling local brands to scale, innovate, and build digital-first businesses that redefine fashion and retail in the Kingdom.”
Fostering A Digitally-Enabled Ecosystem
Beyond direct investment, the collaboration will include the joint development of market intelligence and analytical reports that connect the fashion and investment sectors. These reports will highlight technology, digital transformation, and e-commerce as key drivers for the sector’s growth. Both parties will also support Saudi brands in participating in leading fashion events, roadshows, and digital showcases to enhance their visibility, investor readiness, and access to new markets. This partnership follows Merak Capital’s recent collaboration with the Cultural Development Fund to establish the Kingdom’s first private equity fund dedicated to the fashion sector, a SAR 300 million (USD 80 million) initiative investing across the entire fashion value chain.
About Merak Capital
Merak Capital is a Saudi-based multi-strategy investment firm focused on opportunities across multiple stages and industries. Built on deep technological insight and market research, Merak stays at the forefront of digital trends, identifying investments aligned with adoption cycles across sectors locally, regionally, and globally. The firm partners with visionary founders and enterprises driving transformation, unlocking new markets, and enabling sustainable growth where innovation and entrepreneurial spirit shape the future.
About Saudi 100 Brands
Saudi 100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a sustainable local fashion industry, to create exciting cultural bridges between the Kingdom and the rest of the world. The program tackles exciting social responsibility challenges touching Saudi Arabia and the world more broadly such as supporting gender equality, supporting women-empowerment, and supporting small businesses.
Source: Zawya
