Riyadh-based Astra Nova, an AI-focused Web3 entertainment and infrastructure firm, has successfully raised $48.3 million in funding. The investment will be used to expand its suite of creator platforms, scale its team, and accelerate its push into new global markets. This latest capital injection includes $41.6 million from a recent funding round, building upon earlier backing from notable investors like Outlier Ventures, as well as family offices and institutional backers across Saudi Arabia, the UAE, and Bahrain.
Powering the Creator Economy with AI and Web3
Founded by Muhamed Ashhar and Faizy Ahmed, Astra Nova is at the forefront of Saudi Arabia’s growing focus on AI and Web3-driven creative industries. The company develops tools that empower creators to launch interactive, blockchain-based experiences without needing technical or coding expertise. Its flagship product, TokenPlay AI, is a no-code tool powered by Alibaba Cloud that enables communities to quickly build and deploy interactive mini-apps.
The company’s ecosystem also includes NovaToon, a Web3 webtoon platform where fans can use NFTs to co-create stories, and Deviants: Fight Club, a Telegram-based player-versus-player game that integrates Astra Nova’s RVV token for in-game rewards. To date, the firm’s BlackPass on-chain engagement and loyalty program has already attracted over 250,000 users, demonstrating strong early traction.
Strategic Partnerships and Market Expansion
With the new funding, Astra Nova plans to accelerate product development and pursue an ambitious global expansion strategy targeting the Middle East, Europe, and Asia. The company is also preparing for regulatory compliance in these new markets to ensure a smooth rollout.
This growth is supported by a network of high-profile strategic partners, including NEOM, NVIDIA Inception, and Alibaba Cloud. These partnerships are set to play a crucial role in supporting the company’s technological development and market adoption as it aims to become a leading AI-powered Web3 entertainment ecosystem.
About Astra Nova
Astra Nova is an AI-focused Web3 entertainment and infrastructure firm based in Riyadh, Saudi Arabia. The company operates at the intersection of artificial intelligence, blockchain, and entertainment, providing a suite of products designed to give creators full ownership of their digital communities, content, and monetization tools without requiring coding expertise. Its ecosystem combines gamification, storytelling, and blockchain technology to deliver scalable and immersive creator experiences.
Source: Waya
