Cairo-based financial technology leader Valu has announced the renewal and expansion of its commercial agreement with Amazon.eg, deepening a long-standing collaboration set to enhance the digital shopping and financing experience for customers across Egypt. The strengthened partnership will provide users with exclusive benefits, expanded perks, and more flexible payment plans, reinforcing both companies’ commitment to customer-centric innovation in the region’s rapidly growing digital economy.
Deepening a Strategic Collaboration
This renewed agreement marks a significant milestone in the ongoing partnership between the Egyptian fintech pioneer and the global e-commerce giant. By integrating Valu’s seamless financing solutions more deeply into the Amazon.eg platform, the collaboration aims to provide a more convenient and fully integrated shopping journey from product discovery to checkout. The move highlights a shared strategic vision focused on delivering tangible value and financial flexibility to a broader consumer base in Egypt.
Walid Hassouna, CEO of Valu, commented on the development, stating, “We are thrilled to deepen our collaboration with Amazon Egypt and to offer a progressive, reliable payment experience for shoppers. By merging Valu’s reliable value proposition with Amazon’s extensive shopping experience, the collaboration empowers customers through effortless access, personalized savings, and a more streamlined process from registration to checkout.”
Elevating the Customer Experience for White Friday
Timed strategically ahead of the annual White Friday sales event, the enhanced partnership is designed to offer shoppers greater financial accessibility to a wide array of deals. Customers will benefit from a more streamlined process to defer payments on both essential and discretionary purchases, allowing for more predictable budgeting.
“With the White Friday sale event approaching, our focus remains on providing customers with more ways to save while enjoying a convenient and trusted shopping experience,” said Omar Elsahy, General Manager of Amazon Egypt. “Through our work over the years with Valu, we are offering greater flexibility and choice in how customers pay – enabling access to hundreds of thousands of deals and quality products at great value.”
About Valu
Valu is a leading universal financial technology company in Egypt, offering a comprehensive suite of financial solutions for consumers and businesses. It was the first fintech company in the country to provide consumer finance and become listed on the Egyptian Exchange (EGX), a milestone complemented by a direct investment from Amazon. Valu pioneered Buy-Now, Pay-Later (BNPL) in the MENA region, offering customizable financing plans for up to 60 months across a network of over 8,500 stores and online platforms. Its product universe includes investment solutions like the AZ Valu fund, an instant cash redemption program called Sha2labaz, and a high-end financing program named Ulter, solidifying its position as a key innovator in the regional fintech landscape.
Source: Zawya
