Join industry leaders at Hub71 in Abu Dhabi on November 5th for “Designing for Trust & Scale in the MENA Region,” an exclusive fireside chat. This event is a must-attend for founders, product managers, and designers focused on building successful tech products by exploring how to build user trust and scale effectively within the unique cultural landscape of the Middle East and North Africa.
Event Details
- What: An exclusive fireside chat on product design, user trust, and scaling in MENA.
- When: Tuesday, November 5, 2024 | 3:30 PM – 5:30 PM
- Where: Hub71, Al Maryah Island, Abu Dhabi
- Focus Areas: Product Design, User Research, Behavioral Science, Scaling Tech, MENA Market Insights.
About The Event
In the rapidly expanding tech ecosystem of the UAE and the broader MENA region, user trust is the foundational currency for sustainable growth. This event tackles the critical challenge of embedding trust into the core of product development. Organized by New York University Abu Dhabi, the session is designed to unpack how strategic design, in-depth user research, and culturally-aware communication can make the difference between a product that struggles and one that scales successfully. Attendees will gain invaluable insights into how culture and human behavior are shaping the next generation of technology in the region.
What to Expect
- Insightful Fireside Chat: A deep dive into building and breaking trust, achieving scale, and leveraging human insights for product success.
- Expert Q&A: An opportunity to ask pressing questions to leaders from global tech giants and regional unicorns.
- High-Value Networking: Connect with peers, speakers, and other professionals in the product and design community during the post-chat session.
Featured Speakers
- Yana Roginska: Product Designer, Ex-Meta & Spotify
- Igor Sidorkin: User Research Lead, Ex-Meta & Booking.com
- Fathima Zahra: Head of Product, YAP
- Ula Bieganska (Moderator): Strategic Design Lead, New York University Abu Dhabi
How to Attend
This is a private event with limited seating. Interested founders, designers, and product leaders are encouraged to register to secure a spot. Registration is required for entry.
Register Here: Event Registration Link
About The Organizers
This event is hosted by New York University Abu Dhabi (NYUAD), a research university with a fully integrated liberal arts and science college, which serves as a center for scholarly thought, collaboration, and innovation in the arts, sciences, social sciences, and engineering.
Learn More: Designing for Trust & Scale in the MENA Region
