Mastercard has officially launched its innovative AI-powered Agent Pay service in the United Arab Emirates, marking the service’s first successful transaction outside of the United States. This move signals a significant step forward in the evolution of digital commerce, bringing intelligent, agent-driven transactions to the region.
The initial pilot phase is being conducted in collaboration with Majid Al Futtaim, a leading operator of shopping malls, retail, and leisure destinations across the Middle East, Africa, and Asia, alongside fintech partner Dataiera.
A New Era Of Agentic Commerce
Mastercard Agent Pay is designed to empower consumers by allowing their AI agents to seamlessly search, discover, and complete transactions on their behalf. Once fully implemented, cardholders in the UAE will be able to utilize this technology for various tasks, such as booking cinema tickets at VOX Cinemas, streamlining the entire purchase journey.
The service is built on a foundation of security and user control, addressing the need for trust as artificial intelligence becomes more integrated into daily digital life.
Dimitrios Dosis, President, Eastern Europe, Middle East and Africa, Mastercard, commented on the launch:
“As AI becomes a trusted companion in people’s digital lives, payments must evolve to match its intelligence with integrity. Mastercard Agent Pay ensures that agentic commerce is built on transparency, consent and security, empowering consumers and businesses to engage confidently in this new era of commerce.”
Reinforcing The UAE’s AI Ambitions
This launch aligns with Mastercard’s ongoing commitment to supporting the UAE government’s vision for secure commerce, digital transformation, and the global adoption of AI. It follows the 2023 inauguration of Mastercard’s Center for Advanced AI and Cyber Technology in Dubai, a key initiative established in partnership with the UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office.
By introducing cutting-edge payment solutions like Agent Pay, Mastercard is actively contributing to the nation’s goal of becoming a global leader in artificial intelligence and the digital economy.
About Mastercard
Mastercard is a global technology company in the payments industry. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, its innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Source: Fintech News Middle East
