Eazy Financial Services (“EazyPay”), a leading Bahraini provider of Point-of-Sale (POS) and online payment gateway services, has announced a strategic partnership with global payments API platform Optty. The collaboration is set to elevate the region’s digital payments ecosystem by providing local merchants with unified access to a vast array of international payment methods.
A Unified Platform for Global Payments
Through this new alliance, EazyPay has been appointed as a strategic Optty Partner, integrating the Optty Platform directly into its network. This integration provides EazyPay’s merchants with access to a single payment orchestration system capable of processing transactions through nine major payment types, including Buy Now Pay Later (BNPL), digital wallets, credit/debit cards, open banking, and crypto.
The move effectively consolidates payment acceptance into one seamless, centralized platform, simplifying operations for businesses in Bahrain and beyond.
Driving Merchant Growth and Efficiency
The integration offers EazyPay’s extensive merchant base a significant upgrade in financial management and payment flexibility. Local businesses will now gain access to Optty’s network of over 135 global payment partners across 140 countries and 120 currencies, streamlining cross-border expansion and operations.
This partnership empowers merchants to manage transactions, reporting, and onboarding within a single, customizable environment. This saves extensive development hours and operational costs while enabling businesses to deliver faster and more flexible payment experiences to their customers.
Nayef Tawfiq Al Alawi, Founder & CEO of EazyPay, stated, “Our partnership with Optty represents a major milestone in our ongoing journey to redefine how businesses and consumers experience digital payments. By integrating Optty’s advanced orchestration platform with EazyPay’s technology framework, we are empowering our merchants to access a wider array of global payment methods through a single, streamlined solution.”
A Strategic Push Into MENA
For Optty, the alliance marks a significant expansion of its footprint within the MENA region by leveraging EazyPay’s robust infrastructure and established merchant ecosystem. By combining Optty’s white-labeled, API-based platform with EazyPay’s advanced systems, the partnership enhances transparency, efficiency, and control for regional merchants.
Richard Miller, Chief Executive Officer of Optty, commented, “We are excited to be embarking on this partnership with EazyPay as they have proven to be an agile and innovative player. We look forward to working with EazyPay to bring customer choice and continued innovation to market.”
Steven Ritchie, Chief Operating Officer of Optty, added, “Our collaboration with EazyPay marks a significant step forward in making global payment access truly unified and inclusive. By partnering with EazyPay, we’re expanding that mission into one of the most dynamic and forward-thinking markets in the GCC.”
The EazyPay–Optty partnership aims to strengthen regional financial connectivity and advance a more integrated payments ecosystem that supports Bahrain’s national vision for a cashless economy.
About EazyPay
Eazy Financial Services is a Bahraini financial institution licensed and regulated by the Central Bank of Bahrain (CBB). The company provides innovative financial services and solutions, specializing in Point-of-Sale (POS) and online payment gateway acquiring services for merchants across the Kingdom.
Source: Zawya
