AI audio research company ElevenLabs has announced a significant partnership with Meta to integrate its advanced audio generation features across platforms like Instagram and Horizon. The collaboration aims to empower creators and enhance user experiences with diverse, high-quality, and localized audio content.
A New Era for Content Creation on Instagram
A key feature of this partnership will be the introduction of local language dubbing for Instagram Reels. Leveraging ElevenLabs’ sophisticated text-to-speech and dubbing technology, which spans over 70 languages, creators will be able to make their content more accessible and engaging for global audiences by providing audio in their native tongues.
This move is set to break down language barriers on one of the world’s most popular social media platforms, allowing content to achieve a wider and more authentic reach.
Expanding Audio Capabilities Across Meta’s Ecosystem
The integration extends beyond Instagram. For Meta’s social VR platform, Horizon, ElevenLabs will provide tools to generate unique music and character voices. This will enable users and developers within the metaverse to build more immersive and dynamic virtual experiences.
Meta aims to position diverse and scalable audio as a fundamental layer of its AI-driven products, and this partnership with ElevenLabs is a critical step toward realizing that vision.
Relevance for the MENA Creator Economy
For the MENA region’s burgeoning creator economy, this development is particularly impactful. With the vast linguistic diversity across the Middle East and North Africa, including numerous Arabic dialects, Farsi, and other languages, the ability to easily dub content is a game-changer.
MENA-based creators and businesses can now use these tools to localize their Instagram Reels for different markets within the region and beyond, significantly boosting engagement and market penetration. This technology lowers the barrier to entry for high-quality, multilingual content production, empowering regional storytellers to connect with a broader audience on a global scale.
About ElevenLabs
ElevenLabs is an AI voice technology research company that develops advanced text-to-speech, dubbing, and music generation models. The company’s platform features a catalog of more than 11,000 voices and supports over 70 languages, enabling creators and enterprises to build rich audio experiences at scale.
Source: Tech in Asia
