Value Makers Studio Selects Three Russian Startups for Market Expansion

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Value Makers Studio (VMS), a leading Saudi-based venture studio, has announced the winners of its “Russia Bridge Program 2025” (also referred to as the Bridge Moscow Program). Following a rigorous selection process, three standout Russian innovators—Nuolab, Nexis Access Fabric, and True Detection—have been awarded expansion support to enter the Saudi Arabian market.

Bridging Global Innovation with Saudi Needs

The program, designed to identify high-potential global startups, culminated in the selection of three winners that align with key infrastructure and consumer needs in the MENA region. By bridging the gap between Russian technical innovation and the Saudi market, VMS aims to introduce advanced solutions that support the Kingdom’s digital and economic transformation.

The winners were recognized for their scalability, technical robustness, and direct applicability to the regional market:

  • Nuolab: A science-backed cosmetics and formulation company, Nuolab was selected for its portfolio of over 300 formulations and its demonstrated strong traction in regional markets. (Note: The pitching team represented the company’s flagship brand, Cha U Kao).
  • Nexis Access Fabric: Addressing a critical need for digital infrastructure, Nexis introduces a unified digital identity framework designed to streamline security and access management across the MENA region.
  • True Detection: Focusing on urban safety, True Detection utilizes advanced AI-powered video analytics to create safer, smarter cities, offering technology that enhances security monitoring and operational efficiency.

Each of the winning startups will now receive VMS’s comprehensive expansion support, which includes resources, expertise, and connections to facilitate a successful soft landing in the Kingdom.

About Value Makers Studio (VMS)

Value Makers Studio (VMS) is a Venture Studio dedicated to helping MENA entrepreneurs and global startups succeed in the Saudi market. By merging capital, resources, and talent, VMS transforms innovative ideas into valuable businesses. The studio focuses on risk reduction and high success rates, providing startups with guidance in technical development, financial management, legal compliance, and market access to align with Saudi Arabia’s Vision 2030.

Source: Value Makers Studio (VMS)

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