Amman-based Sowt Media has been recognized by YouTube as one of the Top Podcasters in the MENA region, marking a significant milestone in the digital audio network’s expansion into visual storytelling. The announcement comes on the heels of a breakthrough year for the company’s video presence, highlighting the increasing convergence of audio and video formats in the regional media landscape.
Explosive Growth In Subscriber Engagement
The recognition follows a period of rapid acceleration for Sowt’s YouTube channel throughout 2025. In just one year, the channel attracted over 12,000 new subscribers and generated nearly one million views. This surge pushed the platform past the 20,000-subscriber mark, a critical threshold for specialized media producers in the region. The company attributes this success to a loyal audience base and a strategic focus on high-engagement digital content that resonates with Arabic-speaking communities.
Integrating Video Into The Audio Narrative
This achievement signals a strategic pivot for Sowt Media as it broadens its scope beyond traditional audio-only formats. By successfully capturing a video audience, the company is executing a shift toward building sustainable value through a hybrid model of video and audio storytelling. This multimedia approach allows Sowt to leverage the discoverability of YouTube while maintaining the depth of its journalistic roots, ensuring their “bold, nuanced, and unapologetic” stories reach a wider demographic across the Middle East and North Africa.
About Sowt Media
Founded in 2016 and headquartered in Amman, Jordan, Sowt Media is a leading digital audio network and media production powerhouse in the Arabic-speaking world. Through its divisions—Sowt Originals, Sowt Studio, and Sowt Network—the company produces and distributes high-quality audio content that addresses social, political, and cultural topics often left unheard in mainstream media. Rooted in journalistic integrity, Sowt partners with global brands and media organizations to craft audio experiences that challenge perceptions and shape conversations across the MENA region.
Source: Sowt
