Unifyr, a US-based AI-powered partner relationship management (PRM) and ecosystem platform, has successfully closed a $20 million strategic growth investment. The funding round was prominently led by Investcorp, a global investment manager with deep roots in the GCC.
The Strategic Investment
The investment was spearheaded by Investcorp through its Investcorp Technology Partners Fund V. This strategic capital injection is designed to accelerate Unifyr’s growth trajectory and solidify its position in the B2B SaaS market, particularly in the rapidly evolving partner ecosystem management sector.
Fuelling Global Expansion and AI Development
Unifyr has outlined a clear strategy for the new funds. The capital will be primarily allocated to supporting the company’s international expansion efforts and further advancing the AI-powered analytics and automation capabilities integrated into its platform. This focus aims to enhance how enterprises manage and scale their complex partner ecosystems across marketing, sales, and revenue operations.
Investcorp’s Global Tech Vision
Founded in 1982, Investcorp is a significant player in the global alternative investment landscape, managing approximately $60 billion in assets. The firm’s participation underscores its strategy of backing high-growth technology companies. With 14 offices worldwide, including a strong presence in the GCC, Investcorp continues to bridge capital from the MENA region to promising international tech ventures.
About Unifyr
Unifyr provides an AI-powered partner relationship management (PRM) platform tailored for B2B organizations seeking to manage and scale their global channel programs. The platform leverages AI-driven analytics and automation to offer real-time visibility into partner performance, improve revenue predictability, and drive partner-led growth at scale.
Source: The SaaS News
