Dubai-based environmental intelligence company GrowCarbon has announced the launch of its AI-powered platform in the Middle East, designed to transform how cities and developers measure and manage natural assets. The new system provides continuous, real-time monitoring of trees, air quality, and carbon performance, moving beyond traditional, and often inefficient, manual field surveys.
As the region accelerates its net-zero commitments and large-scale urban developments, there is a growing demand for quantifiable and verifiable environmental data. GrowCarbon’s platform addresses this need by replacing fragmented, static reports with a unified digital system for monitoring, reporting, and verification (MRV).
From Manual Surveys to Digital Twins
The platform leverages a sophisticated AI model that integrates satellite data, street-level imagery, land-use information, and traffic flows. This creates high-fidelity digital twins of individual trees and entire urban environments without requiring physical sensors.
This technology provides users with meter-level air quality modeling for ten different gases and tree-level insights into species-specific growth, health, and carbon sequestration. This granular data allows developers, public authorities, and asset owners to manage their green infrastructure with unprecedented precision across entire cities or distributed land holdings.
“As sustainability ambitions move from pledges to accountability, the region needs tools that measure environmental performance as it actually operates, not as a one-time snapshot,” said Hamzeh Abueqap, Founder and Chief Executive Officer of GrowCarbon. “Natural systems have largely been excluded from infrastructure decision‑making because they were difficult to measure consistently. Our platform changes that by making trees, streets, and air quality part of a living digital baseline that cities and developers can manage, finance, and optimize over time.”
Unlocking Carbon Credits for Urban Landscapes
GrowCarbon is registered with Verra, the world’s leading standard for certifying carbon emissions reductions. This alignment enables platform users to structure, submit, and manage carbon projects, unlocking pathways for carbon credit revenue and sustainability-linked financing.
Unlike traditional forestry models that focus on large, single-site plantations, GrowCarbon’s technology is uniquely positioned to support carbon credit issuance across decentralized urban forestry networks. This includes individual trees distributed throughout master-planned communities, urban corridors, and mixed-use developments, turning scattered green assets into verifiable and monetizable climate solutions.
Global Traction and Future Ambition
The platform is already supporting active deployments across the Middle East, Europe, and North America, with new city-scale implementations possible in days. Over the past six months, GrowCarbon has onboarded more than 10 million trees globally, demonstrating its scalability and immediate value.
Looking ahead, the company aims to onboard one trillion trees and create a complete environmental digital twin of Earth, delivering actionable intelligence to every project and neighborhood worldwide.
About GrowCarbon
GrowCarbon is an environmental intelligence company that uses AI, satellite data, and street-level imagery to measure, monitor, and manage natural assets in real time. The company’s platform creates tree-level digital twins, sensor-free air quality mapping, and continuous monitoring, reporting and verification (MRV) of carbon and environmental performance. GrowCarbon is registered with Verra, enabling organizations to verify and monetize natural assets, unlocking new pathways for sustainability, compliance, and climate finance. Headquartered in Dubai, UAE, GrowCarbon serves clients across the Middle East, Europe, and North America.
Source: Zawya
