Viero, a Saudi-based unified platform for fleet operators and logistics companies, has successfully closed a $1.2 million seed funding round. Formerly known as CarGenie, the company aims to streamline logistics services across the Kingdom and the wider region.
The investment round was co-led by Watheeq Capital and Share Investment Co., with significant participation from Numu Angel Network, Black Iris Angel Network, and a consortium of strategic angel investors.
Addressing a Fragmented Market
Viero tackles a critical challenge for fleet operators who currently rely on multiple, disconnected tools to manage their daily operations. These fragmented systems often include separate solutions for delivery management, order processing, payment collections, and operational expenses, leading to significant inefficiencies.
The company’s platform integrates and simplifies these disparate functions into a single, real-time interface. This provides fleet operators with unified control over their distribution, tracking, vehicle-related payments, and financial reconciliation processes.
Strategic Funding for Regional Growth
The newly acquired capital is earmarked to accelerate Viero’s growth trajectory. The funds will be primarily directed toward enhancing product development and fueling the company’s market expansion plans across the region. Viero aims to scale its platform and bolster its capabilities, offering fleet operators greater operational and financial control.
About Viero
Founded in 2024 by Khaled Daggag, Ahmed Alotaibi, and Marrat Khamash, Viero is headquartered in Saudi Arabia. The company currently operates in both Saudi Arabia and Jordan, providing a comprehensive platform designed to meet the complex needs of modern logistics and fleet management.
Source: Entarabi
