Samsung Electronics MENA and regional entertainment powerhouse OSN Group have officially launched OSNtv on Samsung TV Key, introducing the MENA region’s first boxless TV experience. This strategic partnership embeds OSN’s full suite of entertainment directly into Samsung Smart TVs, eliminating the need for external hardware and streamlining access for viewers.
A Seamless Entertainment Hub
The new integration allows owners of Samsung Smart TVs from 2021 models onward to access the entire OSNtv offering without a separate set-top box or additional cables. The service is built directly into Samsung’s Tizen operating system, providing instant access to over 45 exclusive channels, Free-To-Air channels, and a vast library of over 18,000 hours of on-demand content./
This move simplifies the user experience significantly. With minimal setup, viewers can navigate OSN’s extensive lineup—including blockbuster movies, acclaimed series, and Arabic content—using only Samsung’s One Remote, creating a more integrated and clutter-free home entertainment environment.
Redefining Regional Content Delivery
The collaboration highlights a shared vision between the two industry leaders to innovate and enhance the viewing experience across the Middle East and North Africa. By combining Samsung’s advanced hardware with OSN’s rich content slate, the partnership aims to make premium entertainment smarter and more accessible.
Mustafa Sadick, Head of TV and Sound Device at Samsung Electronics MENA, stated, “Our mission has always been to push the boundaries of what is possible in home entertainment. This new partnership with OSN reflects our shared commitment to innovation and a continuation of our long-term collaboration to enhance the viewing experience for audiences in the region.”
Imad El Khoury, VP Commercial, MENA at OSN, echoed this sentiment, adding, “Partnering with Samsung to deliver the first boxless OSNtv experience in the region marks a significant step forward for OSN. OSNtv on Samsung TV Key represents a major leap in convenience, giving Samsung Smart TV owners an effortless way to enjoy OSN’s world-class content directly on their screens.”
Availability and Launch Offer
The integrated OSNtv experience is now available on all 2021 and newer Samsung Smart TV models across MENA markets. To celebrate the launch, new buyers of Samsung Smart TVs will receive complimentary access to OSNtv for up to 12 months, subject to terms and conditions. Following the promotional period, the service will be available at exclusive pricing in select markets.
About OSN Group
OSN Group is the leading network for premium entertainment in the MENA region, operating in 22 countries. It delivers exclusive global and local TV series and films across multiple divisions, including OSN+, OSNtv, Anghami, and B2B offerings. Home to content from major global studios like Warner Bros. Discovery, NBCUniversal, and Sony Pictures, OSN is known for broadcasting the latest HBO content concurrently with the US. OSN Group was formed in 2009 and is a subsidiary of Kuwait Projects Company (KIPCO).
Source: Zawya
