For Saudi content creator Khalid Al-Hawsawi, known to his thousands of Snapchat followers as “Rashko,” retirement wasn’t an end but an unexpected beginning. A post-career trip to Nigeria, initially intended as a personal exploration documented for his followers, uncovered a market opportunity that transformed the influencer into an international food entrepreneur.
Quick Facts
- Founder: Saudi content creator Khalid Al-Hawsawi.
- Venture: Rashko Restaurants.
- Concept: Authentic Arabic and Hijazi cuisine.
- Market: Launched and operating in Nigeria.
A Post-Retirement Journey Sparks an Idea
After years in formal employment, Al-Hawsawi faced the common question of what comes next. Choosing curiosity over quiet retirement, he embarked on a journey to Nigeria, a country he felt was often misunderstood in news reports. He began documenting his travels from the moment he left Jeddah, sharing his daily experiences with his Snapchat audience.
This wasn’t just a travel vlog; it was an immersive experience. Al-Hawsawi engaged with local communities, exploring Nigerian life beyond the headlines. He notes that the trip was a significant personal turning point, helping him break through his shyness and build confidence in connecting with new people.
Identifying a Market Gap for Arabic Cuisine
While exploring Nigeria’s vibrant markets and neighborhoods, Al-Hawsawi observed a growing interest in and demand for Arabic food. He saw an opportunity to bridge a cultural and culinary gap, realizing that both the Arab expatriate community and curious locals represented an untapped customer base.
The idea for a business was born directly from these on-the-ground observations. What began as a personal journey quickly pivoted into a viable economic project.
Launching an Authentic Experience in Nigeria
Putting his idea into action, Al-Hawsawi became a partner in the establishment of Rashko Restaurants in Nigeria. The venture was designed to offer more than just food; it provides a complete Arabic cultural experience.
The restaurant’s ambiance and menu are crafted to transport diners to a city in the Arabian Peninsula. The menu features classic dishes such as Mandi, Dhaby, and Kabli, alongside traditional Hijazi beverages. The concept found quick success, attracting both Arabs living in Nigeria and Nigerians eager for a new culinary and cultural experience. For Al-Hawsawi, the journey affirmed that combining curiosity with action can lead to unexpected and successful ventures.
About Rashko Restaurants
Rashko Restaurants is a Nigerian-based food venture co-founded by Saudi content creator Khalid Al-Hawsawi. The restaurant specializes in offering authentic Arabic and Hijazi cuisine, providing a comprehensive cultural dining experience for both expatriates and local customers.
Source: Shahdnow
