Cigna Healthcare Middle East & Africa is searching for its next flagship event activation to replace the successful “Flex Ray” experience. The challenge invites innovators to design a bold, compact, and interactive booth activation centered on “Health Literacy”—making health information simpler, clearer, and more accessible for audiences across the GCC.
At a Glance
- Opportunity Type: Innovation Challenge / Design Competition
- For: Startups, creative agencies, and tech innovators
- Key Benefits: USD 5,000 prize and immediate regional deployment
- Application Deadline: June 8, 2026
- Location: Concept submission (Virtual) / Deployment across the GCC
Challenge Overview
The goal of this challenge is to develop a modern health-focused activation that can scale across 20+ events a year. The winning concept must simplify healthcare understanding and empower participants to take control of their wellness. Cigna is looking for an experience that is visually striking, easy to operate, and capable of delivering a personalized health insight or result in under five minutes. The selected project will move straight into development for its first deployment in June or July 2026.
Key Benefits
- Cash Prize: USD 5,000 awarded to the winning concept.
- Direct Deployment: The winner will see their project built and launched across major GCC events in mid-2026.
- Regional Exposure: Showcases your innovation to high-level decision-makers and Cigna’s global network.
- Scalability: The project will be utilized for dozens of activations throughout the year, ensuring long-term brand association.
Eligibility Criteria
- Interactive Focus: Concepts must be genuinely engaging and tied to health, wellness, or health literacy.
- Efficiency: The total user experience must be completed in under 5 minutes per person.
- Technical Readiness: Must include a plan for data capture (GDPR compliant), technical requirements, and logistics.
- Durability: The booth must be designed for easy setup (max 2–3 hours), transport, and repeated use.
- Output: Every participant must receive a personalized health insight, score, or snapshot (printed or digital).
Submission Requirements
Applicants are required to submit 2–3 activation concepts, each including:
- Concept Summary & User Journey: A step-by-step flow from approach to completion.
- Visual Mock-ups: Renders showing how the activation looks in an event setting.
- Technical & Logistics Plan: Power needs, setup/dismantling time, and staffing requirements.
- Data Plan: Strategy for capturing work emails and handing over data to Cigna.
How to Apply
Submit your full concept package through the Ignyte platform by the end of the day on June 8, 2026. Shortlisted teams (3–5 participants) will be invited to pitch their ideas live or virtually in late June.
Apply Here: The Future of Health Experience Challenge
About Cigna Healthcare Middle East & Africa
Cigna Healthcare is a global health service company dedicated to improving the health, well-being, and peace of mind of those they serve. With a significant presence in the GCC, Cigna focuses on delivering personalized healthcare solutions and promoting health literacy to help employers and individuals navigate the complexities of the healthcare system with confidence.
Learn More: Cigna Healthcare MEA
