Rovo and JCI Syria have launched the Modern Commerce Leaders Initiative, an e-commerce training program designed to empower Syrian entrepreneurs to build digital businesses and access regional markets. The program aims to train 200 participants to develop professional online stores and prepare their products for export.
At a Glance
- Opportunity Type: Training Program
- For: Syrian Entrepreneurs and SME Owners
- Key Benefits: E-commerce training, mentorship from Zid experts, access to Saudi markets
- Location: Hybrid (In-person across Syria & Online)
Training Program Overview
The Modern Commerce Leaders Initiative is a strategic collaboration between Rovo, the exclusive agent for the Zid platform in Syria, and JCI Syria. The program’s primary goal is to train 200 Syrian entrepreneurs in e-commerce, helping them build professional online stores using the Zid platform. The initiative aims to create a “Commercial Bridge” that facilitates the export of Syrian products to new markets, beginning with Saudi Arabia.
Key Benefits
- Receive comprehensive training on e-commerce fundamentals, marketing, and store management.
- Learn from experts from the leading Saudi e-commerce platform, Zid.
- Build a professional online store for your business.
- Gain the skills to develop effective digital marketing and content strategies.
- Qualify for the “Commercial Bridge” initiative to export products to Saudi Arabia.
Eligibility Criteria
- Applicants must be Syrian entrepreneurs or owners of emerging businesses.
- The program targets founders in the early stages of their projects.
Program Structure
The program will train 200 participants through 11 hybrid sessions combining in-person workshops and online training. The curriculum covers key areas such as digital marketing, content creation, and online store management to prepare participants and their products for export markets. The initiative will conclude with a final conference in Damascus to showcase the most promising projects.
How to Apply
To apply for the Modern Commerce Leaders Initiative, please refer to the original source article for registration details and links. The application deadline has not been specified.
About Rovo and JCI Syria
Rovo is the exclusive agent for the Saudi e-commerce platform Zid in Syria, focused on supporting digital transformation in the retail sector. JCI Syria (Junior Chamber International Syria) is a non-profit organization of young active citizens dedicated to creating positive change in their communities.
Learn More: مبادرة قادة التجارة الحديثة


