Jounieh-based Zero to Sixty has shipped more than 80 vehicles from US auctions to individual buyers in Lebanon, according to the company. Founded in 2024 by CEO Elias Ziadeh, the startup manages the process from sourcing and inspection to purchase, shipping and delivery.
Ziadeh launched the company after experiencing misleading auction descriptions, unexpected customs costs and the risks behind labels such as “Run and Drive,” which only indicates that a vehicle started and moved when checked at the auction lot.
Zero to Sixty says its buyers can save up to 40% compared with other purchasing routes. The company assesses auction listings before bidding and tailors its search to each customer’s budget and requirements, rather than offering a fixed package.
Alongside the import business, the startup has built a WhatsApp automotive community that reached more than 3,000 members within three months. The group shares vehicle opportunities, auction guidance, market insights and selected deals.
Ziadeh is also preparing an automotive investment platform focused on curated vehicle and rental fleet opportunities. According to the company, the asset-backed model would link investments to specific vehicles and distribute returns generated by those assets.
Source: LEB Business
