Juventus Unveils 11 Startups for Its 2026-27 Forward Squad

Juventus has selected 11 startups for the 2026-27 edition of its Juventus Forward open-innovation program, bringing new technology into both sporting performance and corporate operations.

The second Forward Squad was presented at OGR Torino during Wave, a technology and innovation conference organised by Vento, a bridge-capital firm backed by Exor. The program identifies specific needs across the club and matches them with startups developing practical solutions.

The sports performance group includes ForceTeck, NUHPRO, Vitelle and Vokalo. Their work spans AI-based biomechanical analysis, personalised nutrition, women athletes’ health monitoring and wearable-enabled analysis of on-field communication.

The corporate innovation group includes CrowdIQ, Kanoa Solutions, SuperQuickQuestion, Talkalytics, Vivilo, WisyPlan and Zaro. Their solutions cover fan behaviour, water and energy efficiency, supporter engagement, voice-based feedback, event content, facilities management and AI-supported media monitoring.

According to the announcement, Kanoa Solutions will test high-efficiency tap filters at Juventus, while Talkalytics will support feedback collection around matchday experiences, membership programs and commercial initiatives.

The new cohort follows the first Forward Squad, which featured 11 startups working across sports analytics, mental performance, translation, event management and athlete digital identity. Juventus said the program is designed to turn operational challenges into tested solutions and strengthen the club’s competitive edge through innovation.

Source: Kooora