The partnership will give brands access to Flyby’s network of moving digital billboards, using screens installed on delivery vehicles to reach audiences across Dubai’s residential and commercial districts.
Yango Ads, the advertising technology division of Yango Group, has partnered with UAE-German AdTech company Flyby Advertising to expand mobile digital out-of-home (DOOH) advertising opportunities for brands across the UAE.
Through the partnership, Yango Ads’ network of international brands will gain access to Flyby’s mobile advertising network, which turns delivery vehicles into moving digital billboards using its Smart Delivery Boxes equipped with digital screens and connected technology.
The screens operate at eye level and move through residential neighbourhoods, commercial districts and busy urban areas, including Dubai Marina, Jumeirah Lake Towers, Jumeirah Beach Residence and Bluewaters.
Unlike traditional outdoor advertising, which relies on fixed placements, Flyby’s network supports location- and time-based campaigns. This gives advertisers greater flexibility in choosing where and when their campaigns reach audiences.
The collaboration combines Yango Ads’ advertising relationships and commercial expertise with Flyby’s mobile advertising technology, expanding the range of media available to brands and agencies.
“What excites me about this partnership is that we share a belief in the future of advertising and a willingness to help build it,” said Evgenii Pavlov, General Manager for Yango Ads in MEA.
Saher Khattab, Head of Advertising at Flyby, said the partnership would combine established advertising networks with a mobile medium designed to bring brands closer to people in their everyday environments.
Flyby operates in Dubai and Abu Dhabi, with an R&D centre in Munich. Its Smart Delivery Boxes also incorporate real-time telematics and AI-powered rider safety monitoring.
Source: Yango Ads and Flyby press release
