DIFC Innovation Hub will host a PropTech masterclass in Dubai on November 19, bringing together industry leaders to discuss how B2B products move from development to market adoption.
The session, titled “From Product to Adoption: What Makes B2B Products Win,” will run from 11:00 AM to 1:00 PM GMT+4 at Level 1, Innovation One Building, DIFC. Registration requires host approval.
Matt Geory, Senior Director of Strategy, and Muneeb Farrukh, Vice President of Product, at Bayut will share their experience on understanding customer needs, identifying market opportunities and building products that solve business challenges.
The discussion will also cover product adoption, sustained engagement and the decisions involved in moving a product from concept to wider market use.
Request to join the masterclass
Source: Luma
