Batelco by Beyon, the Bahrain-based telecommunications company, has received the AI Exceptional Products and Services Achievement Award at the MEA Business Achievement Awards 2026 in Dubai. The recognition celebrates the success of “Basma,” the company’s AI-powered agent designed to manage customer interactions.
Quick Facts
- Award: MEA Business Achievement Award 2026.
- Product: AI-powered customer service agent, Basma.
- Impact: Handles thousands of daily customer conversations.
Beyond the Basic Chatbot
Unlike traditional chatbots that rely on scripted responses, Basma was built to understand customer intent and engage in natural conversations. According to the company, the AI agent handles both sales and support actions, creating a more efficient journey for users.
Since its deployment, Basma has been managing a high volume of daily customer interactions, independently resolving enquiries and improving self-service experiences. The system has helped reduce customer response times by automating complex processes behind the scenes.
AI as a Core Business Strategy
The development and success of Basma reflect a wider strategic push by the parent company, Beyon, to integrate artificial intelligence across its operations. The company positions the AI agent as a clear example of using AI as a core business function to drive innovation and growth.
The MEA Business Achievement Awards recognize organizations in the Middle East and Africa for leadership and business transformation. The AI Exceptional Products & Services category specifically highlights AI solutions that deliver measurable business impact and tangible customer value.
About Batelco by Beyon
Batelco by Beyon is a leading provider of telecommunications and digital services in Bahrain. The company serves enterprise, consumer, and government markets with a portfolio that includes fixed and mobile telecoms, internet connectivity, cloud services, and Data Center solutions.
Source: Zawya
