CrediMax has teamed up with regional delivery giant talabat and global payment network Mastercard to launch a new co-branded credit card. The move is designed to accelerate the adoption of digital payments and boost consumer engagement within the region’s rapidly expanding digital commerce sector.
Quick Facts
- New co-branded credit card launched in Bahrain.
- Partnership links fintech, digital commerce, and payments.
- Aims to drive cashless transactions and user loyalty.
An Ecosystem Play for Customer Loyalty
This collaboration brings together a fintech issuer, a major digital platform, and a payment infrastructure provider to create an integrated financial product. The new card is designed to meet the growing demand for digital-first financial services, tying payment solutions directly to the app-based commerce experiences that are becoming central to consumer life in the Middle East.
By embedding financial services within its platform, talabat joins a growing number of digital marketplaces using co-branded products to strengthen customer retention and deepen platform engagement. This strategy transforms the delivery app into a more comprehensive ecosystem, driving not just orders but also transaction activity and financial services integration.
Tapping into the Gulf’s Digital Payments Boom
The partnership reflects a broader trend across the Gulf, where banks, fintechs, and large digital platforms are forming strategic alliances. These collaborations are crucial for user acquisition and expanding market share in an increasingly competitive environment.
Growth in the region’s digital payment adoption is fueled by high smartphone penetration, significant fintech investment, and strong government-led initiatives promoting cashless economies. As the market matures, players are focusing on innovation around rewards programs, embedded finance, and wallet interoperability to stand out. This launch highlights the convergence of these forces, shaping the next phase of consumer finance in the Middle East.
About CrediMax
CrediMax is a pioneering credit card issuer and acquirer in the Kingdom of Bahrain. The company offers a wide range of credit issuing, debit processing, and acquiring services to financial institutions and retail merchants.
About talabat
Talabat is a leading online food and grocery delivery platform in the Middle East, operating across several countries in the region. Founded in Kuwait, it is now a subsidiary of the global firm Delivery Hero.
Source: MEATECHWATCH
