Binance has launched Qafila 2026, a regional initiative for eligible users across the Middle East, North Africa and Pakistan, with a total reward pool of $1M in USDC.
The initiative brings users together through activities including trading, Simple Earn and community referrals. Tasks, eligibility requirements and rewards will vary by market and user, subject to applicable market rules.
Binance said the launch reflects changing digital finance habits across the region. Users aged 18 to 29 account for 50% of its user base across MENA and Pakistan, rising to 54% in Pakistan. More than half of verified users in the region, or 52.9%, have used at least two Binance products. Adoption was highest in the UAE at 69.3%, followed by Bahrain at 57.2% and Pakistan at 52.6%.
According to Binance, MENA is also its fastest-growing region for stablecoin savings on Binance Earn. The region’s share of global stablecoin balances on the platform increased from 5.53% to 9.21%, while its share of global stablecoin trading volume rose from 7% in 2023 to 11% in 2026.
Named after the concept of a caravan, Qafila is designed around shared participation, education and access to Binance’s trading, earning, payments and learning services, the company said.
Source: Biz Bahrain
