Deliveroo UAE has launched Deliveroo Reservations, a new in-app feature that allows users to book tables at restaurants directly, signaling a major strategic expansion beyond its core delivery business. The service, powered by restaurant technology platform SevenRooms, aims to transform the app into a fully integrated dining platform, starting with a pilot in Dubai.
Quick Facts
- New in-app table reservation feature now live.
- Initially launched for hundreds of restaurants in Dubai.
- Powered by guest experience platform SevenRooms.
From Delivery to Dine-In: A Strategic Shift
The introduction of Deliveroo Reservations marks a significant step in the company’s ambition to become a comprehensive food service platform. By integrating SevenRooms’ reservation technology, Deliveroo is providing its large user base with direct access to book tables at a curated list of Dubai’s dining spots, including some of the city’s most popular venues. This move positions Deliveroo to capture a larger share of the customer’s dining journey, from ordering in to dining out.
Nick Price, General Manager at Deliveroo Middle East, commented on the strategy, stating, “The launch of Deliveroo Reservations aligns with our broader ambition to support the long-term sustainability and growth of the hospitality sector in the UAE, with Dubai leading as the first city to introduce the service. By expanding beyond delivery and into the dine-out space, we are creating new opportunities for our restaurant partners to drive in-store sales, optimise table occupancy, and connect with new audiences.”
Boosting In-Store Sales for Dubai Restaurants
For restaurant partners, the integration offers a new channel to drive in-store traffic and increase visibility among Deliveroo’s active users. The system connects directly with SevenRooms’ platform, meaning all bookings, availability, and cancellations are updated instantly without requiring manual work from restaurant staff. This allows restaurants to manage their dine-in and delivery operations more efficiently from a single point of integration.
“Restaurants thrive on the relationships they build with their guests,” said Joel Montaniel, VP, Head of SevenRooms & Co-founder. “Bringing reservations into the Deliveroo app gives Dubai restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants.”
This launch is also the first major product integration since DoorDash acquired Deliveroo and SevenRooms in 2025, demonstrating the combined entity’s push to build more holistic technology solutions for the food and beverage industry.
About Deliveroo
Deliveroo is changing the way people eat and shop by bringing the neighbourhood to your door, unlocking a wealth of hyperlocal choice across restaurants, grocery and retail, with fast and reliable delivery, at the right price. Founded in 2013 by William Shu and Greg Orlowski, Deliveroo joined forces with DoorDash (NASDAQ: DASH) in 2025. Together, we operate in over 40 countries.
About SevenRooms
SevenRooms is a CRM, marketing and operations platform for growing restaurants in the hospitality industry. The all-in-one platform helps restaurants increase sales, delight guests, and keep them coming back, automatically. The full suite of products includes reservations, waitlist and table management, review aggregation, revenue management, referrals, email and text marketing, and marketing automation. Founded in 2011, SevenRooms has more than 13,000 dining, hotel F&B, nightlife and entertainment venues globally.
Source: Zawya
