Egyptian startup just2pay has joined NVIDIA Inception after its application to the program was approved, giving the company access to technical resources, training, engineering support and connections to partners and investors.
Just2pay develops digital tools for small and medium-sized businesses across e-commerce and payments. The company said it plans to use the program to expand its practical applications of artificial intelligence for merchants, including tools for building online stores, managing product listings and creating digital content.
Its platform is also being developed to generate product images, write descriptions, produce marketing materials and create visual identities tailored to each merchant. According to the announcement, automating these tasks could reduce the time needed to launch an online store from several hours to less than 10 minutes.
Ahmed Abdel Moneim, just2pay’s founder and CEO, said the program supports the company’s strategy of integrating AI into merchants’ daily operations and simplifying the process of starting and managing an online business.
Just2pay is working to apply AI across the merchant journey, from store creation and product onboarding to sales management and customer experience. The company said its broader goal is to bring e-commerce, digital payments and business tools together on one platform for SMEs in Egypt and regional markets.
Source: Fintech Gate
