United Media Services (UMS) has announced a strategic partnership with production company IMP to launch the second season of “Million Pound Menu.” The program provides a unique platform for entrepreneurs in the restaurant and café sector to pitch their business concepts to a panel of prominent investors, aiming to secure funding and scale their ventures.
A Platform For Culinary Innovators
“Million Pound Menu” offers a critical opportunity for aspiring F&B entrepreneurs to present their ideas and operational capabilities to seasoned industry leaders. The show’s format is designed to test the viability of the concepts and the founders’ ability to execute, with the ultimate goal of transforming innovative ideas into successful, real-world businesses. The program’s events will be hosted at District Five, a flagship project in New Cairo developed by real estate partner Marakez.
Strategic Vision And Broadcast Details
The collaboration follows the significant success of “Shark Tank” in Egypt, aiming to replicate that momentum within the specialized F&B industry. Ahmed Louxer, Co-founder and CEO of IMP, stated, “Our new partnership with United Media Services comes after the great success of Shark Tank in Egypt, positioning Million Pound Menu as a launchpad for a new generation of entrepreneurs who will change the face of the restaurant and café industry in Egypt.” The new season will be broadcast exclusively on CBC and Sofra channels, as well as the Watch It digital platform.
Esteemed Investor Panel
The program will feature a distinguished panel of investors with diverse expertise across the food and beverage and venture capital sectors. The panel includes Ayman Baky, Mohamed Abdel Haq, Meritte Ali, Sameh El Sadat, Loay El Turkey, and Kesma El Meligy. These investors will be responsible for evaluating the pitches and offering tangible funding opportunities to the most promising entrepreneurs.
Bolstering Egypt’s F&B Ecosystem
The launch of the second season underscores a shared commitment from UMS and IMP to cultivate a culture of entrepreneurship in Egypt. By providing a high-profile platform for F&B startups, the program aims to foster an innovative business environment, showcase emerging talent, and contribute to economic growth by turning promising ideas into inspiring success stories.
About United Media Services
United Media Services (UMS) is a leading media conglomerate in Egypt, with a vast portfolio of assets across television, digital platforms, and production. The company is dedicated to providing high-quality content and supporting initiatives that contribute to the development of various economic sectors, including entrepreneurship and media.
Source: Youm7
