IGNITE Social Enterprise has launched IGNITE MENA, a regional platform combining entrepreneurship, AI-powered learning, wellness and lifestyle brands.
Unveiled at an event at Atlantis Dubai, the platform will support independent Brand Affiliates and customers through digital business tools, practical learning and a portfolio of consumer products. The company said its regional focus will include skills development, technology-enabled learning and accessible entrepreneurship.
The offering includes SANAREY, an energy and wellness brand; brAInify, an AI-powered platform covering AI, digital skills, business and financial capability; BRIGHT, a South Korean skincare range; and SENA, a Malaysian-assembled automatic timepiece brand. Product availability will be introduced according to local market requirements and business readiness.
In Dubai, eligible brAInify training programmes are delivered within the applicable KHDA framework. Learners may complete authorised courses and, where applicable, receive certificates eligible for KHDA attestation.
The launch also marked the formal unveiling of IGNITE’s Global Advisory Board. Chaired by Malaysian corporate leader Dato’ Sri Subahan Kamal, the board includes biophysicists Dr. Konstantin Korotkov and Dr. Beverly Rubik, as well as African media and trade entrepreneur Nathan ‘Bola Ray’ Adisi. The company said the board will provide strategic guidance on governance, product development and community impact as IGNITE expands across selected MENA markets.
Source: Gulf News
