The Mohammed bin Salman Foundation, Misk, has signed a cooperation agreement with Saudi Arabia’s Ministry of Sports to expand opportunities for young people in investment and entrepreneurship, while supporting technology projects in the sports sector.
The agreement covers joint sports programs, activities and events, as well as the exchange of expertise and information and the provision of specialised consultations. The two sides will also coordinate on using sports facilities and launching initiatives, media campaigns and plans aligned with their shared objectives.
The partnership builds on cooperation that began in 2025 through Misk Launchpad, part of the Misk Entrepreneurship pathway. The Ministry of Sports participated as a sports technology partner in the program’s ninth and tenth cohorts.
According to the announcement, applications for the sports technology track rose from 10 in the eighth cohort to 55 in the ninth, and reached 96 in the tenth so far. Misk Launchpad is a 10-week program for early-stage entrepreneurs, combining practical training and mentorship to help participants build prototypes, test their ideas and prepare to attract investment.
Source: Sport KSA
