Journify, a global provider of AI-powered customer data solutions, has announced its strategic expansion into Saudi Arabia through a partnership with AstroLabs, the Gulf region’s leading business expansion platform. Headquartered in the US and UAE, Journify is backed by leading local Saudi investors, including RZM, Shorooq, and Bunat Ventures.
By the Numbers
The expansion into the Kingdom is fueled by a period of exceptional growth for the company:
- $4 Million: A funding round Journify raised in January 2025, led by Silicon Badia.
- $1 Million ARR: The annual recurring revenue the company achieved within only nine months of its March 2024 launch.
- 30 Million Users: The audience reach of Journify’s campaigns across the MENA region.
An AI-Powered Data Activation Platform
Journify’s platform enables brands to leverage first-party data for targeted marketing and real-time personalization. It captures, unifies, and activates customer data, streaming it directly to major advertising platforms like Meta, Google, and TikTok through server-side signals. This approach delivers improved return on ad spend (ROAS) and provides a sustainable data infrastructure for today’s privacy-first environment.
“Saudi Arabia is one of the fastest-growing digital economies in the world, and we are excited to support brands here as they scale their customer acquisition in a privacy-first environment,” said Taoufik El Jamali, co-founder & CEO of Journify.
A Strategic Expansion Driven by Strong Growth
Journify’s Saudi expansion comes after a period of rapid growth and a recent strategic funding round. Using its new Riyadh office, the company will be able to improve service delivery to new and existing clients in the Kingdom. An integral part of its expansion is leveraging its partnerships with Google Cloud, TikTok, and Amazon Ads to provide local brands with enhanced access to major advertising platforms.
“The business landscape in Saudi Arabia is moving fast, demanding enterprise-intelligent solutions like Journify’s as companies look to make faster and smarter decisions,” commented Alex Nicholls, director of expansion at AstroLabs. This expansion directly supports Saudi Vision 2030’s objectives of fostering a thriving digital economy.
Source: AstroLabs Insight
