stc group, a major digital services provider in the region, is extending its partnership with Netflix to integrate the streaming giant’s service directly into its home fiber packages. The move aims to simplify the entertainment experience for customers across Saudi Arabia by bundling services and consolidating billing.
Quick Facts
- stc and Netflix are extending their existing partnership.
- Complimentary Netflix access for Baity fiber package subscribers.
- The new bundled offering will roll out in early summer.
A Strategy to Combat Subscription Fatigue
The collaboration targets a growing pain point for consumers in Saudi Arabia: managing multiple streaming subscriptions, each with its own login and payment details. Through the stc tv platform, customers with Baity fiber packages will get complimentary Netflix access alongside other streaming services.
This integration allows for a single sign-on and consolidated billing, positioning stc tv as a central hub for entertainment in the Kingdom. The company also noted that customers will have the option to bundle two or more services at a discounted price, further simplifying home entertainment management.
Consolidating Content for the Kingdom
stc’s leadership framed the partnership as a key step in becoming the primary content aggregator in Saudi Arabia, bringing global and regional entertainment under one roof.
The Vice President of Growth Services at stc group stated, “The partnership reflects our dedication to delivering exceptional entertainment experiences while maximizing value for our customers. By consolidating premium content through stc tv, we’re eliminating the complexity of managing multiple subscriptions and establishing stc as the premier entertainment service provider in the Kingdom.”
Mohammed Al Kuraishi, Head of Business Development and Partnerships for the Middle East and Africa at Netflix, added, “We’re excited to extend our partnership with stc group to make Netflix even more accessible across the Kingdom. This partnership brings Netflix closer to even more households, making it easier for members to connect with the stories they love, whether global hits or Arabic favorites that reflect the region’s unique voices.”
About stc group
stc group is a digital enabler, offering advanced solutions and driving a role in the digitalization process. The group provides a comprehensive suite of services encompassing digital infrastructure, cloud computing, cybersecurity, Internet of Things (IoT), digital payments, digital media, and digital entertainment. The group comprises 13 subsidiaries across the Kingdom of Saudi Arabia, the Middle East, North Africa, and Europe.
About Netflix
Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Source: Zawya
