The Riyadh-based e-commerce fulfilment and logistics platform, Salasa, has successfully closed a $30 million Series B funding round. The investment was led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.
By the Numbers
- $30 Million: The total value of the new Series B funding round.
- $8.6 Million: The value of the company’s previous Series A round in late 2020.
- 50 Million+: Products fulfilled and shipped by Salasa since its inception.
- 1,000+: Merchants served by the platform, including major brands like Noon and Amazon.
- 2017: The year Salasa was founded.
A Strategic Push into AI-Powered Logistics
This new capital injection is set to accelerate Salasa’s evolution from a logistics provider into a technology-first company. A key focus will be on embedding artificial intelligence across its entire operational stack—from planning and inventory management to fulfilment—to create a predictive and self-optimizing logistics platform. This will boost speed, accuracy, and efficiency for its merchant clients.
Fueling Expansion Across the GCC and Beyond
The funds will also be used to support Salasa’s local and global expansion. The company plans to scale its network of fulfilment centers, dark stores, and bonded zones across Saudi Arabia and the wider GCC. This will enhance its cross-border shipping capabilities, opening up new international markets for the merchants using its platform.
Backed by a Powerhouse of Regional Investors
The strong participation from a syndicate of top-tier Saudi and regional investors is a major vote of confidence in Salasa’s vision. Wassim Moukahhal, Head of Alternative Investments at Artal Capital, commented, “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation.”
About Salasa
Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa is a leading Saudi Arabian e-commerce fulfilment platform. It offers turnkey solutions spanning warehousing, inventory management, last-mile delivery, and cross-border shipping, serving as the logistics partner of choice for over a thousand merchants.
Looking Ahead
As Saudi Arabia’s e-commerce market continues its double-digit growth, Salasa is positioned to play a foundational role in powering the Kingdom’s digital economy. With this new funding, the company is set to enhance its technological edge and solidify its position as a critical infrastructure provider for the next generation of commerce in the region.
Source: Wamda