Saudi F&B Tech Giant Foodics Launches Relief Initiative for MENA Restaurants

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Riyadh-based Foodics, a leading restaurant operations and financial management platform in the MENA region, has announced the launch of “Forward Together,” a new initiative to support food and beverage operators dealing with rising supply chain costs and tightening margins.

Quick Facts

  • Initiative supports F&B operators across GCC and North Africa.
  • Offers flexible payments and free digital ordering tools.
  • Provides complimentary access to AI-powered predictive analytics.

A Three-Pronged Support System

As F&B businesses operate in an unpredictable environment, Foodics is rolling out a support package focused on three core areas: financial flexibility, new revenue streams, and smarter decision-making.

The “Forward Together” initiative offers flexible payment terms on new and renewing subscriptions, aiming to ease immediate financial strain. To help generate more business, Foodics is also providing free access to its digital ordering solutions, including Foodics Online Website and Self-Ordering Kiosks.

Furthermore, existing clients will get complimentary access to the company’s advanced AI solutions. This feature provides predictive insights to help operators improve efficiency and make more informed, data-driven decisions for their next phase of growth.

Protecting a Vital Regional Sector

The initiative targets Foodics’ core markets across the GCC and North Africa. The F&B industry is a major economic driver in the region, employing over a million people. With the GCC foodservice sector valued at nearly $70 billion and projected to exceed $121 billion by 2031, the stability of these businesses is critical.

Ahmad AlZaini, Co-founder and CEO of Foodics, commented on the launch, “The F&B industry is the backbone of these communities. Today, operators happen to be navigating difficult conditions. At Foodics, we exist to help restaurants sustain growth. That mission is what drove us to build Forward Together. If we can play a role in keeping more doors open, then this is exactly where we need to show up.”

About Foodics

Founded in 2014, Foodics is a restaurant and payment technology company providing an all-in-one SaaS ecosystem for the F&B industry. The company offers a cloud-based Restaurant Management System (RMS), Point of Sale (POS), and payment solutions. It caters to a wide range of businesses, from dine-in restaurants and cafés to food trucks and cloud kitchens. Since its inception, Foodics has processed over 6 billion orders and raised $170 million in its Series C funding round.

Source: MEA TechWatch

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