DOO, an AI-powered customer experience platform, announced the close of its $1.7 million funding round. The round was led by Merak Capital, with participation from Plus VC and other strategic regional investors.
Culturally-Aware AI For The GCC
DOO combines advanced natural language processing with regional linguistic expertise to provide AI-driven support tailored to Arabic dialects and cultural nuances. This localized approach has been a key factor in its rapid adoption by enterprises in the GCC. The platform enables businesses to scale support, reduce costs, and deliver hyper-personalized interactions across channels like WhatsApp, Instagram, websites, and mobile apps.
Strategic Move To Riyadh
With its headquarters now based in Riyadh, Saudi Arabia, DOO is strategically positioned at the heart of the region’s AI and digital innovation movement. The company is expanding its operations in Saudi Arabia, aligning with Vision 2030 and the Kingdom’s goal to lead in artificial intelligence. DOO is already collaborating with more than 50 enterprises across sectors including telecom, airlines, banking, and e-commerce.
Fueling Regional Expansion And Innovation
The new funding will be used to accelerate product development, strengthen integrations with leading CRMs and e-commerce platforms, and scale its presence across Saudi Arabia and the wider GCC.
“Customer experience is the new battleground for businesses, and AI is the weapon of choice,” said Ali Mohsen, CEO & Co-Founder of DOO. “Our platform doesn’t just automate responses – it personalizes them in local dialects and brand tone, giving every customer the feeling of being heard instantly. With this funding, we’re accelerating our mission to make AI the frontline of customer engagement in the GCC and beyond.”
“AI is transforming the way businesses operate, and customer service is one of its most immediate and high-impact applications,” said Abdulelah Alshareef, VP of Venture Capital at Merak Capital. “By leading this round in DOO, we are backing a company with the potential to set a new standard for customer experience in the region, while further establishing Saudi Arabia as a hub for AI innovation.”
About DOO
DOO is an AI-driven customer support platform designed for enterprises with high interaction volumes. Its intelligent AI agent integrates directly into existing business systems to handle complex service requests autonomously. By reducing reliance on human agents, DOO helps enterprises improve customer satisfaction, accelerate resolution times, and optimize operational efficiency.
Source: Zawya
