Shure is outlining how adaptable audio systems can support the next generation of AI-powered meeting spaces, as organisations increasingly use tools for transcription, summaries and meeting insights.
Ekta Shetty, Senior Director of Sales, Marketing and Customer Experience for APAC, MEA Turkey and CIS at Shure MEA, said accurate audio is essential because AI systems depend on clear inputs to produce reliable results. She added that every voice should be captured clearly to support better collaboration and decision-making.
According to Shetty, meeting spaces should be designed to evolve as work patterns and organisational needs change. Shure’s Microflex Ecosystem and IntelliMix Foundation System are intended to help IT and AV teams build collaboration environments that can scale across different spaces and requirements.
Shetty also pointed to the growing convergence of AV and IT, with interoperability and simpler management becoming more important for long-term technology strategies. As demand grows for voice lift, camera tracking and AI-assisted collaboration, Shure’s IntelliMix Bar Pro is positioned as an example of the company’s approach to combining audio and video capabilities for modern hybrid workplaces.
Source: Tech It Up ME
