Saudi Research and Media Group (SRMG) has significantly increased its ownership in the digital media company Thmanyah from 51% to 75%. The move, executed through its subsidiary Arabian Company for Media, involves a major capital injection designed to accelerate Thmanyah’s expansion into the lucrative sports broadcasting market in Saudi Arabia.
Quick Facts
- New ownership stake: 75%
- Additional funding: SAR 200 million over four years
- Broadcast rights: Exclusive Saudi football rights until 2031
Fueling a Sports Broadcasting Ambition
The deal structure involves recapitalizing SAR 52.36 million in previous financing and a SAR 45 million payment to existing partners. More strategically, SRMG has committed an additional SAR 200 million in funding over the next four years to support Thmanyah’s operational needs.
This financial backing is directly tied to Thmanyah’s recent landmark acquisition of the exclusive broadcast rights for all major Saudi football competitions, a deal valued at SAR 2.32 billion that runs until 2031. The investment positions Thmanyah to build a dominant presence in regional sports content.
Thmanyah’s Content and Tech Strategy
To leverage the new broadcast rights, Thmanyah launched its dedicated app and satellite channels in August 2024, becoming the official home for Saudi football. The company is operating on a hybrid model, combining free-to-watch content with premium paid subscription packages.
Seeking to elevate its production value, Thmanyah has also entered a technical partnership with Spain’s La Liga. The collaboration is focused on improving the quality of its production and broadcast output to meet international standards.
About SRMG
Saudi Research and Media Group (SRMG) is a global media group from the Middle East. With a 50-year legacy of shaping the media landscape, SRMG is focused on delivering original, exclusive, and premium content to a global audience through its diverse portfolio of digital platforms, print publications, and broadcast channels.
About Thmanyah
Thmanyah is a Saudi Arabian media technology company that produces and distributes original Arabic content, including podcasts, documentaries, and articles. It aims to redefine the Arab world’s media ecosystem through compelling storytelling and innovative distribution models.
Source: Jawlah
