Damascus-based classifieds platform Doushesh has announced the closure of a Pre-Seed investment round at the start of 2026, marking a significant milestone in the Syrian startup ecosystem. Alongside the funding, the company revealed a strategic technical partnership with Adnan Khabbaz, who joins the platform as a Partner and Technical Advisor. This capital injection and leadership addition are set to accelerate the company’s mission to digitize and organize the fragmentation of Syria’s buying and selling landscape.
Strategic Priorities For 2026
According to Doushesh, this funding round is pivotal for consolidating its market share within Syria. The company has outlined a strategy focused not merely on vanity metrics like user count, but on the depth of network effects and interaction. The goal is to construct a trusted community marketplace where transaction safety and reliability are paramount.
The platform’s 2026 roadmap is built on two primary pillars. The first focuses on user acquisition and geographic expansion, aiming to reach the widest possible demographic across Syria’s main provinces while maintaining healthy, balanced platform growth. The second pillar prioritizes retention by significantly improving the quality of ad content. Doushesh is actively deploying measures to combat fake listings, ensuring the application becomes the primary, safe choice for users looking to buy or sell goods.
Tech Infrastructure And AI Integration
The appointment of Adnan Khabbaz signals a shift toward a more mature product lifecycle. Doushesh is currently concentrating on automating operations and enhancing operational efficiency through the integration of Artificial Intelligence. These technical advancements are designed to streamline the user journey, making it easier for buyers to find what they need while enabling merchants to target precise customer segments effectively.
Furthermore, the company emphasizes that the current phase requires robust infrastructure to support scalability. Doushesh is investing in a technical foundation capable of handling the anticipated surge in user traffic, ensuring the sustainability of its business model as adoption rates climb.
Vertical Expansion And Data Vision
Looking beyond general classifieds, Doushesh plans to pursue vertical expansion by developing specialized features for vital sectors, most notably real estate and automotive. This move suggests a shift toward a super-app model for local commerce, catering to high-value transaction categories with tailored user experiences.
A core long-term objective for Doushesh is to evolve into the primary data reference for market pricing in Syria. By aggregating supply and demand data, the platform aims to serve as a real-time economic indicator for the local market, opening new avenues for strategic partnerships and data-driven insights.
About Doushesh
Founded in 2025, Doushesh is the largest classifieds platform in Syria, designed to make buying and selling easier, faster, and smarter. The platform provides a comprehensive marketplace for real estate, vehicles, electronics, furniture, jobs, and services. Leveraging advanced web technologies such as PWA and TWA, Doushesh offers a seamless, application-like experience directly from the browser, featuring secure WhatsApp OTP login and smart filtering systems. The company aims to build a digital market that accurately reflects the Syrian reality, bridging the trust gap between sellers and buyers.
Source: Riyada Plus
