UAE-based payment gateway Telr has announced a strategic partnership with fintech firm Geidea to integrate their respective online and physical payment systems. The collaboration aims to provide merchants in the UAE with a unified platform to manage both e-commerce and in-store transactions.
Quick Facts
- Partnership merges online and offline payments.
- Telr provides digital payment gateway infrastructure.
- Geidea offers intelligent point-of-sale terminals.
Bridging Digital and Physical Commerce
The partnership connects Telr’s proprietary payment gateway and acquiring infrastructure with Geidea’s point-of-sale (POS) hardware. This integration allows businesses to consolidate their payment acceptance, creating a single system for transactions made online and at physical retail locations.
By combining Telr’s capability for processing payments across various digital touchpoints with Geidea’s in-store solutions, the two companies aim to simplify the payment process for retailers and improve the overall commerce experience for customers in the region.
A Unified Ecosystem for UAE Merchants
Leaders from both companies highlighted the complementary nature of the collaboration, emphasizing the goal of creating a more robust ecosystem for businesses operating in a digital-first economy.
“This partnership marks a defining step in reshaping the region’s payments landscape,” commented Khalil Alami, Founder and CEO of Telr. “Our proprietary technology delivers faster, smarter, and seamless experiences across every channel, while Geidea extends this strength into physical retail, creating one unified, future-ready ecosystem.”
Pankaj Kundra, CEO of Geidea, added, “Our collaboration with Telr brings together complementary strengths to create a seamless, unified commerce ecosystem that empowers merchants with greater flexibility, deeper insights, and the ability to scale with confidence in a rapidly evolving digital economy.”
About Telr
Established in 2014, Telr is a UAE-based payment gateway provider licensed by the Central Bank of the UAE. The platform enables payment processing in over 120 currencies and 30 languages across the UAE, KSA, Bahrain, and Jordan. Its services include social commerce, QR codes, digital invoicing, and a merchant financing program called Telr Finance.
About Geidea
Founded in 2008 in Saudi Arabia, Geidea offers digital banking technology, smart payment terminals, and business management solutions. The company currently serves over 650,000 merchants and has operations in the UAE and Egypt. Geidea focuses on providing accessible and intuitive payment and commerce technology for businesses to manage and grow their operations.
Source: Zawya
